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Case Study: Elevating AirBNB Rentals with Engaging Real Estate Photography and Videography

Fairytale Films partnered with AirBNB property owners in Buckeye Lake, Ohio to improve their rental listings through captivating real estate photography and videography. Recognizing the growing demand for visually appealing rental properties, Fairytale Films aimed to showcase not only the homes themselves but also their amenities and surrounding areas to attract short-term renters year-round.

AirBNB & VRBO Challenges:
 

  • Highlighting Amenities and Surroundings: Unlike traditional real estate listings, AirBNB rentals require showcasing not only the property but also its amenities, furnishings, and surrounding attractions to appeal to short-term renters.
     

  • Year-Round Rental Potential: Ohio's seasonal fluctuations posed a challenge for property owners seeking consistent rental income year-round. Engaging visual content was needed to attract guests regardless of the season.
     

  • Differentiating in a Competitive Market: With an abundance of AirBNB listings available to travelers, property owners faced the challenge of standing out amidst fierce competition.

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Short-Term Rental Market Solutions: 

Fairytale Films devised a tailored approach to address the unique needs of rental property owners, leveraging the power of real estate photography and videography to enhance their rental listings:

 

  1. Amenity Highlight Reels: Customized amenity highlight reels were produced to spotlight the property's amenities, such as swimming pools, hot tubs, game rooms, and outdoor entertaining areas, enticing guests with the promise of a memorable stay.
     

  2. Comprehensive Property Coverage: High-quality interior and exterior photography captured the essence of each property, showcasing its unique features, furnishings, and amenities.
     

  3. Surrounding Area Attractions: Drone footage and scenic videography were utilized to showcase nearby attractions, including parks, restaurants, shops, and local landmarks, offering guests a glimpse into the surrounding area's charm and allure.
     

  4. Dynamic Video Tours: Dynamic video tours were created to provide potential renters with a virtual walkthrough of the property, allowing them to visualize themselves in the space and get a feel for its ambiance.

Short-term Rental Interior
Short-term Rental Drone Photo

Long-Term Results for Short-Term Rentals:

The implementation of engaging real estate photography and videography yielded significant benefits for AirBNB property owners in Ohio:

 

  1. Increased Booking Rates: Properties with enhanced visual content experienced higher booking rates, as potential renters were drawn to the immersive and compelling imagery that showcased the property's features and surroundings.
     

  2. Extended Rental Seasons: By highlighting year-round attractions and amenities, property owners attracted guests beyond the typical tourist season, maximizing rental income throughout the year.
     

  3. Positive Guest Experiences: Guests arriving at properties that accurately represented their visual depiction were more likely to have positive experiences, leading to favorable reviews and repeat bookings.

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Elevating Your AirBNB or VRBO Rental with Enchanting Visual Content

Ready to elevate your short-term rental listing and attract more guests year-round? Contact Fairytale Films today to learn more about our comprehensive real estate photography and videography services tailored specifically for short-term rentals. Let us help you showcase the unique charm and appeal of your property to prospective guests and increase your booking rates.

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